Founder’s Note
Assalamualaikum and welcome!
I started Naayela because I personally experienced how difficult it was to find modestwear that fits plus-sized bodies comfortably and beautifully. I knew I wasn’t alone — so I made it my mission to create a space where women like us could find clothing that speaks to our identity and makes us feel comfortable, covered, and confident.
Every collection is a reflection of what I wish existed when I was searching for the perfect modest outfit — with extra love poured into the bigger sizes, the everyday essentials, and the effortless hijabs that make life just a bit easier.
Thank you for being here, for supporting Naayela, and for allowing us to grow with you.
With love,
Nabilah
Founder of Naayela
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Our Mission
To provide inclusive modestwear that embraces plus-sized women, offering pieces that combine comfort, confidence, and convenience — without compromising on style or values.
Our Vision
To become a trusted modestwear brand that uplifts and empowers women of all sizes, especially those in the plus-sized Muslimah community, by making them feel seen, heard, and celebrated in every collection we launch.